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Optimising Corporate ROI through Strategic Market Research

Published en
4 min read


To reverse a decade of weakening total factor efficiency, regional labour market policy is moving from simple task development to managing active workforce shifts. Federal governments and companies are scaling short, modular training programmes and micro-credentials in information analytics and digital operations to equip employees for emerging roles. Workplace-based learning and apprenticeship-style pathways are becoming more common as firms incorporate AI tools into everyday workflows.

With oil rates anticipated to typical $55-60 per barrel in 2026, local federal governments are heightening their focus on expense discipline and personal capital mobilisation. Financial policy is rotating toward the monetisation of state-owned assets in logistics, utilities, and desalination to redirect funds towards higher-impact investments. While borrowing via sukuk and sustainability-linked bonds is expected to increase to fund tactical deficits, the focus stays on strengthening non-oil earnings structures.

PwC Middle East financial policy and technique partner Jing Teow said: "Having already mobilised capital and policy at scale, GCC federal governments are now focused on shipment. In 2026, the priority is enhancing economic durability through more safe trade and investment relationships, efficient AI deployment, handled workforce shifts and disciplined fiscal policy in a more tough and fragmented global environment.".

ANSR July GCC PRs 50DR+ANSR July GCC PRs 50DR+


Saudi Arabia and UAE are poised to lead the Gulf region's economic expansion in 2026, supported by strong private-sector efficiency, durable domestic demand and renewed investment momentum, according to the current ICAEW Economic Insight Q4 2025 report, produced by Oxford Economics. The GCC is anticipated to surpass most worldwide regions peers next year, with regional GDP projection to grow by 4.4%. Across the GCC, non-energy activity is predicted to broaden by 4.1% in 2026, driven by strong labour markets, enhancing credit conditions and increasing financial investment in technology and AI-related infrastructure.

Although oil incomes will be under pressure in the very first half of 2026, production is expected to rise again in the second half of 2026, supporting the area's medium-term outlook, it specified. Saudi Arabia will remain a major contributor to GCC momentum, with GDP forecast to grow 4.3% in 2026.

ANSR July GCC PRs 50DR+ANSR July GCC PRs 50DR+


Operational Excellence: a Strategic Pillar for Regional Growth

Development will be supported by commercial expansion and policy reforms, consisting of alleviated foreign ownership guidelines that aim to promote additional financial investment. The financial deficit is projected to broaden to 5.6% of GDP next year amidst softer oil prices, while the current five-year rent freeze in Riyadh intends to alleviate inflationary pressures, though it may constrain future housing supply.

Strong domestic fundamentalsThe UAE is likewise positioned for another strong year of performance, with GDP projection to rise 5.6% in 2026 as non-oil sectors continue to expand. Tourism, trade and financial services remain key growth drivers, supported by population growth and sustained domestic need. Dubai's economy grew 4.4% in the first half of 2025, reflecting broad-based non-oil strength.

ANSR July GCC PRs 50DR+ANSR July GCC PRs 50DR+


Oil production is expected to get again in the second half of 2026, complementing continuous investment in infrastructure, technology and international trade collaborations. Hanadi Khalife, the Head of Middle East, ICAEW, said: "This quarter's outlook strengthens how far the GCC has can be found in building varied, durable and globally competitive economies.

Achieving Process Excellence in Dubai's Industrial Sector

Scott Livermore, ICAEW Economic Advisor, and Chief Economic Expert and Managing Director, Oxford Economics Middle East, said: "Saudi Arabia and the UAE are entering 2026 with strong foundations. Saudi non-oil activity is gaining speed, supported by robust demand and increasing financial investment, even as financial pressures increase.""The UAE continues to benefit from solid domestic principles, a sharp uplift in federal government costs and sustained diversity efforts.

Analysing New Market Research for Strategic Growth

Predicting the 2026 GCC Business Environment

What identifies 2026 from preceding years is not simply the velocity of technological modification, though that velocity is genuine, but rather an essential shift in how enterprises envisage their GCCs' purpose. The is anticipated to grow to 4 hundred thirteen billion dollars by 2040, however this development masks a more extensive improvement.

Instead, they ask whether these centers drive development, own profit-and-loss duty, and contribute to competitive differentiation. In 2026, the most effective GCCs will behave like internal startups, nimble, cross-functional, insight-driven, and deeply lined up with worldwide service outcomes. This shift from execution to ownership represents perhaps the single most considerable strategic recalibration in the GCC design's development.

This week, we're assembling more than 3000 meetings in between financiers and 119 Gulf-listed companies with a combined worth of $2.4 trillion at the HSBC GCC Exchanges Conference 2026, in London. We're combining investors, business, exchanges, and policymakers to discuss what is altering in the region, and what follows, consisting of the expansion and continuous development of the Gulf's capital markets, and the region's growing role in global networks of capital and trade.

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